StephenLarson

Thirty years of selling, managing sales teams and closing finance. The product has been motorcycles. The craft transfers.

Stephen Larson.

One unbroken run, 1996 to today

  • Lawrenceville Honda-Yamaha
  • Blue Moon Cycle
  • Hourglass Motorsports
  • Pandora's European Motorsports
  • Southern Honda Powersports

Three decades of customer relations, sales management and finance, with a record of building teams that perform and buyers who come back. I have carried a bag, run a department, set the sales goals, structured the deals, and built a customer book that follows me from store to store. The showroom has been a motorcycle showroom — American Honda, BMW Motorrad, Triumph — but the discipline underneath it is not brand-specific and never has been.

How I sell

Earn it, then keep it

Repeat clients retained over twenty years, and return and referral business grown at every store I have worked. The follow-up is the job; the sale is the result of it.

Know the money

Trained in American Honda Finance and Credit Life & Disability, and ran a combined sales and finance department for eight years. I sell the payment and the whole deal, not the sticker.

Build the bench

Promoted off the floor into sales management, then lifted team output with structured training and incentive programs rather than pressure.

Deal straight

I make complicated manufacturer promotions plain to the customer, and put the real all-in number on the table. Nobody gets surprised at the finance desk.

What the record shows

  • 10%year-over-year increase in unit sales
  • 25%year-over-year growth in accessory value-add
  • 20 yrsthe span over which I have retained repeat clients
  • 30 yrson the sales floor, with no gap between jobs

The record

2025present

Southern Honda Powersports

Sales ConsultantEast Ridge, Tennessee

  • Selling at a 100,000 square foot Honda Powerhouse dealership that has moved more than 85,000 machines since 2004, to riders who drive and fly in from seven states.

20162025

Pandora's European Motorsports

Senior Salesman, then Sales ManagerChattanooga, Tennessee

  • Consistently the highest-grossing salesman at a top-20 European motorsports dealership in North America.
  • Promoted to Sales Manager in 2019 after sustained gains in customer retention and five-star reviews.
  • Planned and carried out the dealership's move into a new and much improved facility.
  • Built local brand awareness by sponsoring events in the Chattanooga motorcycling community.
  • Started a video blog to bring in new customers online.
  • Worked with the service department to streamline scheduling and tighten the customer experience.

20152016

Hourglass Motorsports

General Sales ManagerBuford, Georgia

  • Helped build a new dealership from the ground up across sales, service and management.
  • Drove the sales initiatives that made it the #2 dealership in the region for BMW Motorrad and Triumph.
  • Worked in step with finance and service to deliver a genuine white-glove experience.

20072015

Blue Moon Cycle

Sales and Finance ManagerNorcross, Georgia

  • Ran daily operations for both the sales and finance departments, including setting sales goals.
  • Held a nationwide top percentile for margin on new and pre-owned inventory for BMW Motorrad USA.
  • Named to the top 25 sales professionals on the customer service index.

19962007

Lawrenceville Honda-Yamaha

SalesmanLawrenceville, Georgia

  • Top writer of American Honda Finance contracts.
  • Longest tenure of any sales team member in the dealership's history.
  • Sold more Honda generators over a ten-year period than anyone in the Southeast.
  • Grew both return and referral business through sustained customer relationships.

Recognition

  • Manufacturer awards for top-tier sales
  • Top Sales Producer, 2000–2006 — Lawrenceville Honda-Yamaha
  • Top 25, customer service index — Blue Moon Cycle
  • Silver Plume Concierge Award — Marriott International
  • Top 100 Bell Captain — Marriott International

Training and tools

  • American Honda Finance
  • Credit Life & Disability
  • Lightspeed dealership CRM

Before powersports

19931996

Rosekrans & Associates Painting and Decorating

Part owner and proprietorRoswell, Georgia

  • Sold and delivered upscale painting work on large estates and custom homes.
  • Coordinated multiple crews across concurrent projects and held the schedule.

19881993

Marriott International

Bell Captain and Concierge Services ManagerAtlanta, Georgia

  • Managed the bell staff as captain for three years, then ran the concierge desk.